ABOUT

Navigating the exciting worlds of marketing, business development, and strategic partnerships with the showcased brands above has been a privileged adventure. Whether donning the hats of Chief Marketing Officer, SVP Business Development, Community Relations Director, or VP Marketing, my mission has consistently been to drive growth, unlock opportunities, and create connections that truly matter. 

In each chapter of my career—when expanding customer bases through creative campaigns or growing renowned brands—I've navigated unique challenges and celebrated triumphs, all with potential relevance to your needs. A distinguishing experience is the integration of Corporate Social Responsibility programs that set organizations apart. While these examples highlight my role in steering projects from concept to successful launch, the true honor lies in leading and collaborating with exceptional teams.

Recent Contributions:

• Developed a team survey program to assess needs regularly.
• Achieved Great Place to Work certification.
• Successfully conducted the first two-day all-staff training session with minimal disruption.
• Created 30+ low-cost/high ROI team benefits.
• Restructured new hire materials, branding, and onboarding presentations.
• Introduced processes and procedures for onboarding.
• Enhanced monthly team meetings based on survey results.
• Promoted high ROI programs like "Feats of Greatness."
• Developed turnkey materials for interested partners.
• Established a strong CSR presence on social media.
• Recruited advisors.

Feedback received includes:

• “Enjoyed the volunteer work and park clean up as a team. Keep the opportunities coming.”
• “You are a breath of fresh air”
• “Really appreciate all you are accomplishing for our team.”
• “I can’t say “thanks” or “I appreciate you more than you know” or “compliment the job you’re doing” to everyone with ears willing to listen enough.”
• “OUTSTANDING!”
• “You take your time with making the right decisions and you have been a wonderful mentor”
• “I have learned a lot from you.”

• Organized and hosted over 70 partnership and referral meetings, engaging key stakeholders across senior living communities, hospitals, and senior centers. These meetings were instrumental in expanding our network and securing new referral sources.
• Forged strategic partnerships with senior living communities, hospitals, senior organizations, and healthcare providers, significantly strengthening our presence in the senior care space and broadening our client reach.
• Initiated a successful lead generation program, boosting new client inquiries and enhancing our business development efforts with measurable outcomes.
• Crafted and delivered impactful client presentations and introductions, opening doors to partnerships and high-value business opportunities within the senior care sector.
• Attended key industry conferences, where I built lasting relationships, generated new referrals, and expanded our partner networks by connecting with influential decision-makers and thought leaders in the home healthcare industry.

Feedback received:

• "Thanks a million for all you do! Today's presentation was just tons of good information for the group and was very well presented and articulated. You're just marvelous, intelligent and the warmest soul I have ever met. Exceptional work."
• "Your booth was the most welcoming and professional I've seen at this year's industry events—it truly made an impact and brightened up the conference."

• Organized and hosted 287 meetings in 2023.
• Forged partnerships with recruiters.
• Initiated lead gen program.
• Leveraged my connections, marketing and PR background to generate new client presentations and introductions.
• Opened doors to "grand scale" opportunities and new meetings.
• Ran and attended conferences, generating new relationships, RFPs, new Advisor networks and partnerships.
• Facilitated beneficial PR interviews for Advisors.

Feedback received includes: 

• "The Advisors all want you to attend conferences for them."
• "You got the job done and I appreciate that and the report too."
• "Just a quick note to say Debra "knocked it out of the park" with an intro to the President, of XXX Bank (IN) - through a Bankers conference that she attended. It's a $17.5B institution - we are going to follow up ...relationship was forged through Debra's work..." 
• “In close to every meeting I had – your name came up and what a life saver you’ve been and how happy everyone I spoke with was that you were a part of our team and how much you’ve accomplished in such a short period of time!  One of our C-Level executives said, “Imagine what she’ll get accomplished in 3 years.”