ONLINE RESUME

Debra Lynn Porter

ONLINE RESUME Debra Lynn PorterONLINE RESUME Debra Lynn PorterONLINE RESUME Debra Lynn PorterONLINE RESUME Debra Lynn Porter
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ONLINE RESUME

Debra Lynn Porter

ONLINE RESUME Debra Lynn PorterONLINE RESUME Debra Lynn PorterONLINE RESUME Debra Lynn Porter
  • Home
  • Experience
  • Arts
  • Pictorial Story
  • Community Service
  • Education
  • References

ABOUT

Experience Matters

Navigating the exciting worlds of marketing, business development, and strategic partnerships with the showcased brands above has been a privileged adventure. Whether donning the hats of Chief Marketing Officer, SVP Business Development, Community Partnerships and Relations Director, or VP Marketing, my mission has consistently been to drive growth, unlock opportunities, and create connections that truly matter. 


In each chapter of my career—when expanding customer bases through creative campaigns or growing renowned brands—I've navigated unique challenges and celebrated triumphs, all with potential relevance to your needs. A distinguishing experience is the integration of Corporate Social Responsibility programs that set organizations apart. While these examples highlight my role in steering projects from concept to successful launch, the true honor lies in leading and collaborating with exceptional teams.


Recent Contributions:

Marketing Program Development

  • Conducted SWAT analysis.
  • Established and led recon meetings.
  • Provided mentorship and training to team members without formal marketing backgrounds.
  • Developed marketing plans for Corporate, Banking, Credit Union and Health Care sectors.
  • Sourced, hired, and led three freelancers and several agencies.
  • Conducted a comprehensive website review.


Feedback received: 

  • “Before you it wasn’t organized or fun at all as it seemed like there was a BIG disconnect between marketing and everyone else”
  • “Basically, the job you are having to organize is merging all of the BFSG and MC things with the new items that were nonexistent almost before you came onboard. That is a HUGE mountain to climb and you’ve created an open – team environment and that’s the only way this is going to get done.”
  • “You do so eloquently. I meant to compliment the way you handled that as well as it was stellar and I’d expect nothing less from someone so courteous and professional.”

Brand Development

  • Created new messaging and brand architecture for marketing programs.
  • Updated sales presentations and materials.
  • Incorporated branding and thought leadership into Due Diligence materials.
  • Developed press release templates and new formulas.
  • Prepared logos for new programs.
  • Established new brand guidelines.
  • Created process checklists for various events.
  • Led Advisor meetings, including presentations and logistics.


Feedback received: 

  • “Wow, wow, wow! I just opened this and am literally blown away with what you and your team did with this. I have more slides to share and build out our sales support library. Super impressive!”
  • “Let me say I REALLY LIKE what y’all have done.  Definitely GREAT stuff.”
  • “THANKS…you should be proud.”
  • “Y’all have done a FANTASTIC job.”
  • “Don’t sell yourself short ma’am! You are the bomb."


Business Development and Relationship Management - 2023

  • Organized and hosted 287 meetings.
  • Forged partnerships with recruiters and community leaders.
  • Initiated lead gen program.
  • Created a highly successful RFP template for rapid response to inquiries.
  • Leveraged my connections, marketing and PR background to generate new client presentations and introductions.
  • Opened doors to "grand scale" opportunities and new meetings.
  • Ran and attended conferences, generating new relationships, RFPs, new Advisor networks and partnerships.
  • Facilitated beneficial PR interviews for Advisors.


Feedback received: 

  • "The Advisors all want you to attend conferences for them."
  • "You got the job done and I appreciate that and the report too."
  • "Just a quick note to say Debra "knocked it out of the park" with an intro to the President, of XXX Bank (IN) - through a Bankers conference that she attended. It's a $17.5B institution - we are going to follow up ...relationship was forged through Debra's work..." 
  • “In close to every meeting I had – your name came up and what a life saver you’ve been and how happy everyone I spoke with was that you were a part of our team and how much you’ve accomplished in such a short period of time!  One of our C-Level executives said, “Imagine what she’ll get accomplished in 3 years.”

Community Partnerships and Business Development - 2024

  • Led 70+ partnership meetings, securing referrals from senior care communities, hospitals, and centers.
  • Forged strategic partnerships with senior care providers, expanding reach and market presence.
  • Launched a lead generation program, boosting inquiries and driving measurable growth.
  • Presented to clients, unlocking partnerships and high-value opportunities.
  • Engaged stakeholders at industry conferences, enhancing relationships, resulting in network expansion.


Feedback received:

  • "Thanks a million for all you do! Today's presentation was just tons of good information for the group and was very well presented and articulated. You're just marvelous, intelligent and the warmest soul I have ever met. Exceptional work."
  • "Your booth was the most welcoming and professional I've seen at this year's industry events—it truly made an impact and brightened up the conference."
  • "I want to take a moment to express how grateful I am for all you bring to our team and the community. Your warmth, compassion, and ability to touch the hearts of everyone you meet are gifts that truly set you apart."

Team Building/CSR

  • Developed a team survey program to assess needs regularly.
  • Achieved Great Place to Work certification.
  • Successfully conducted the first two-day all-staff training session with minimal disruption.
  • Created 30+ low-cost/high ROI team benefits.
  • Restructured new hire materials, branding, and onboarding presentations.
  • Introduced processes and procedures for onboarding.
  • Enhanced monthly team meetings based on survey results.
  • Promoted high ROI programs like "Feats of Greatness."
  • Developed turnkey materials for interested partners.
  • Established a strong CSR presence on social media.
  • Recruited advisors.


Feedback received:

  • “Enjoyed the volunteer work and park clean up as a team. Keep the opportunities coming.”
  • “You are a breath of fresh air”
  • “Really appreciate all you are accomplishing for our team.”
  • “I can’t say “thanks” or “I appreciate you more than you know” or “compliment the job you’re doing” to everyone with ears willing to listen enough.”
  • “OUTSTANDING!”
  • “You take your time with making the right decisions and you have been a wonderful mentor”
  • “I have learned a lot from you.”

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